Orthocare Innovations burst onto the medical device scene thanks to an aggressive media outreach campaign orchestrated by ASPR. The strategy involved taking the start-up’s unique story to The Wall Street Journal. The result was a front page story about OI’s groundbreaking mobile app and microprocessor foot ankle system.
Further outreach involved this live demonstration on Fox 5 in Washington, D.C., and reports on KNBC-TV in Los Angeles and KOMO-TV in Seattle.
ASPR brought these segments to CTIA-The Wireless Association, and CTIA agreed to feature OI in a national TV ad campaign about the limitless nature of wireless. To date, the TV ad has had total impressions of 100 million. This is an incredible return on investment for a PR initiative. All this attention caused Apple, the world’s most powerful brand, to pay attention. ASPR crafted a partnership with Orthocare Innovations and Apple about technology that resulted in this video: