For more than three years ASPR has served as the agency-of-record to Genomind®, a personalized medicine company bringing innovation to mental health care through genetic testing. Together we have identified patients and clinicians who are eager to share their stories about how Genomind’s Genecept Assay® helped them get better, faster.
ASPR worked on an integrated media strategy when Genomind was featured on “Dr. Phil,” the top-rated syndicated talk show in the U.S. Genomind’s social media firm, Social Driver, strategized with ASPR about how to monitor and engage with viewers online when Dr. Phil discussed the Genecept Assay. The media approach led to a 600 percent jump in calls to the company and a 70 percent increase in email. http://www.bizjournals.com/philadelphia/news/2016/04/06/dr-phil-king-prussia-genomind-genecept-assay-meds.html.
ASPR also booked a patient and Genomind’s medical affairs vice president on “Dr. Oz.”
Additional coverage has been secured in other strategically important markets.