Ford believes it’s important to “Go Further” in its connections to communities including the greater Washington D.C. area. ASPR was proud to be part of the team that recently helped share the Ford story with reporters, bloggers, members of the Washington Automotive Press Association and other influencers. In addition, Ford was highlighted for its key role at the Washington Auto Show and other community events.
Some creative outreach efforts have included everything from a Ford birthday celebration with free cupcakes to the launch of the new Mustang.
The assignment involved strategizing, interacting and coordinating with all aspects of this international corporation, including government relations and public affairs.