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Uncovering the Story in Massachusetts

When a governor makes the right decision and an influential columnist weighs in, ASPR’s client receives the benefits.

Baker right to tack left on LGBT rules By Joan Vennochi GLOBE COLUMNIST Good for Governor Charlie Baker for opening up state contracts to businesses owned by lesbian, gay, bisexual, or transgender people. Under a diversity program launched during the Patrick administration, a percentage of state contracts is already set aside for businesses owned by minorities, women, and service-disabled veterans. Under an executive order just signed by Baker, the program will expand to include businesses owned by all veterans and people with disabilities — as well as those owned by the LGBT community. “Why wouldn’t we want to make it easier for all people to do business in Massachusetts?” asked Baker, calling it “the right thing to do.” In Massachusetts, the first state to legalize same-sex marriage, it’s also smart and safe politics. For one, Baker gets to show he’s come a long way from 2010, when he referred to then-running mate Richard Tisei as “a gay fella.” When Baker made that remark about Tisei, he was deflecting criticism over his own refusal to support legislation often pejoratively referred to as “the bathroom bill.” It’s an issue that remains controversial today — whether to allow transgender people to choose the bathroom in which they feel most comfortable. Baker is ducking on that, even as Attorney General Maura Healey and other top lawmakers push a bill that would give transgender people the right to be accommodated in public places. Houston voters just defeated such a measure. “The governor has said he will review the bill should it reach his desk,” said spokesman Tim Buckley. “He doesn’t want anyone discriminated against on the basis of gender identity.” Baker’s executive order, meanwhile, drew praise from the National Gay & Lesbian Chamber of Commerce, which announced it as a first-in-the-nation statewide initiative to provide “fair and equal access to business-contracting opportunities.” The group, which started lobbying the Baker administration last January, views the policy as an important step in moving the national discussion from marriage equality to economic parity. “Marriage is the starting point, not the finish line,” said Justin G. Nelson, the NGLCC president and cofounder, who stood alongside other activists in the State House when Baker unveiled the new rules. The NGLCC, he said, plans to promote Massachusetts’ policy as a model for other states: “New York, here we come!” The group also hopes to get the Obama administration to implement a similar order for federal procurement contracts. Discriminatory barriers have been falling since the Supreme Court’s decision last June to legalize same-sex marriage across the country. In July, the secretary of defense announced that transgender members of the military will be able to serve openly. That same month, the Equal Employment Opportunity Commission ruled that current federal workplace discrimination protections also apply to sexual orientation. But a backlash is also developing on the economic front, with politicians in states like Arkansas, Indiana, Kansas, and Louisiana pushing “religious freedom” proposals that would allow businesses to discriminate against LGBT people. Baker’s executive order sends a countermessage of inclusion: that Massachusetts is open for business for all. That it comes from a Republican governor is noteworthy from a national political perspective. But in Massachusetts, there’s nothing strange about it. As a candidate, Baker supported same-sex marriage. He also featured his brother, who is gay, in a campaign Web video. When the Supreme Court legalized gay marriage, Baker broke again with much of the national GOP and praised the decision. The issue is “personal” to him, he said at the time. Asked how his executive order might be viewed by fellow Republicans beyond Massachusetts, Baker told me, “I agree with people in my party on some things and disagree with them on others. This should not be a partisan issue.” Of course, when you’re governor, nothing happens in a political vacuum. Healey, the first openly gay candidate elected attorney general, is often mentioned as a potential Democratic gubernatorial candidate. She said she isn’t running for that office, but it doesn’t hurt Baker to have friends in the LGBT community. Nelson acknowledged the politics at play for a Republican governor in a liberal-leaning state. Still, he said, “If at the end of the day we have more opportunities, I really don’t care what got us there. I hope there’s a cascading effect with other states and with the federal government.” Before anyone gets too excited about Baker’s order, it does not yet set a benchmark for LGBT-owned businesses. First, they must be certified. Then, once the state determines how many businesses qualify, goals will be set. That will take two to three years, a Baker aide said. So, for the time being, the executive order merely creates an avenue for future opportunity to bid on the $4 billion the state spends each year on goods and services — just around the time Baker should be running for reelection.  

Uncovering Mental Health News

ASPR client Genomind’s Genecept Assay™ received praise in the media as a breakthrough for psychiatry during the recent Mental Illness Awareness Week and World Mental Health Day.

Dr. Bibi Das appeared on the Fox affiliate in San Francisco to explain how she relies on the Genecept Assay. “I focus on using the genetic information to give personalized medicine, which is a huge step in the right direction.” Click Here to Watch Dr. Das’ Appearance.

Dr. Karen Rhea, Chief Medical Officer of Centerstone in Nashville, also appeared on a call-in program on the CBS affiliate in her community. She answered questions from the public about mental health issues and explained how the Assay is a cutting-edge tool. Rhea has been elected a Fellow of the American Psychiatric Association. Centerstone, a not-for-profit organization, is one of the nation’s largest providers of community-based behavioral healthcare. Click Here to Watch Dr Rhea’s Appearance.

Uncovering Difficult Journeys

ASPR is proud to represent the Angel Island Immigration Station Foundation. You can learn more about its recent activities in the news release below and at this link to a TV interview ASPR arranged:  http://bit.ly/1S7Y465

Seventy-Five Years after Last Immigrant Arrived in America through Angel Island,

Painful Legacy Lives On

Former Detainees and Descendants to Reflect, Remember during Special Reunion Event

 

SAN FRANCISCO–June 25, 2015–The last immigrant who passed through the U.S. Immigration Station at Angel Island was processed 75 years ago, yet former detainees and their descendants will soon return to remember and honor these difficult journeys.

The Angel Island Immigration Station Foundation will hold a Family Day and Reunion Day Sat., July 11 on the island, which is six miles by ferry from San Francisco.

From 1910 to 1940, Angel Island was the site of an immigration station that enforced policies designed to exclude, rather than welcome, many Pacific Coast immigrants coming from 82 countries. More than half a million people were processed through Angel Island; many were sent home after the U.S. government determined they were undesirable.

Nearly 100 former detainees and descendants of those who were processed through Angel Island are expected to attend the day-long series of events that will include recognition of Chinese, Korean, Japanese, Jewish, Russian and Indian family history.

Expert genealogists from the community and Ancestry.com will also be available to help people search for their roots.

The event also will be an opportunity for AIISF to share details about Immigrant Heritage Benches, a new special commemorative opportunity as part of the Open the Doors campaign to create the Angel Island State Park Pacific Coast Immigration Center. Supporters are invited to be part of this campaign by honoring the legacy of those who came before us, shaping our lives and the history of America. Located in historically significant locations at the Immigration Station site, there are 36 permanent benches available for personal dedication.

 

9:45–10:45 a.m.          Arrival by ferry on the island and 25 minute walk to Immigration Station (shuttle available for seniors and disabled)

11:15–1 p.m.               Speakers

  • Sam Louie, docent and descendant of Angel Island immigrants
  • Maria Sakovich, Russian public historian
  • Grace Yoo, professor, San Francisco State University, who will discuss Korean immigrants
  • Mel Orpilla, Filipino American National Historical Society
  • Jeffrey Klein, whose mother Rosa was questioned on Angel Island in 1940 after a harrowing journey from Austria by way of Italy, Sri Lanka (then Ceylon) and China to escape the Nazis
  • Nancy Ukai Russell, journalist

 

1:00–3:00                    Exploration of immigration station; community members who have conducted a lot of research will share their findings in Room 105 of the Immigration Station and in the WWII Mess Hall.

3:00 and later              Return to ferry docks

FERRY INFO TO ANGEL ISLAND

 

From San Francisco: Take the 9:45 a.m., Blue and Gold Fleet from Pier 41

From Oakland: Take the 9 a.m., San Francisco Bay Ferry to San Francisco Pier 41, transfer to

Blue and Gold Fleet

From Tiburon: Take the 10 a.m., Angel Island Tiburon Ferry from 21 Main St., Belvedere

Tiburon

From Vallejo: Take the 8:30 a.m., San Francisco Bay Ferry to San Francisco Pier 41, transfer to Blue and Gold Fleet

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Uncovering a WWII Story

ASPR is honored to be retained by wonderful clients; many of them are great nonprofits. Sometimes there is a cause or issue that comes along that doesn’t really fit into the category of client work and it becomes a pro bono project.

Recently, such an opportunity presented itself when we were approached by the children of soldiers killed in the line of duty during WWII. The government mandated that their fathers be buried in American cemeteries overseas, and in return the American Battle Monuments Commission served a role in ensuring flowers were placed on the grave sites on Memorial Day and other important days.

The families always paid for the flowers, but recently the government pulled back on its role in ensuring the memorials made it to the grave sites.

ASPR was proud to capture the elements of the story and share them with targeted media. Thanks to The Washington Post and ABC 7’s Kimberly Suiters, the public learned about the situation and an ABMC spokesperson apologized.

Washington Post story

ABC 7 story

Media Perspectives from Thalia Assuras

Adam recently asked some questions of Thalia Assuras, who has more than 30 years of experience as a broadcast journalist, writer, strategic communications counselor, media trainer and public speaker. Today, she partners with clients to meet all their communications challenges. She has performed at the highest levels of broadcast journalism as an anchor and correspondent at the ABC and CBS television news networks and at Canada’s CTV and Global CanWest networks. Currently, Assuras Communications and ASPR have a strategic partnership that helps clients achieve their goals.

Adam: Tell us about some of your most memorable assignments.

Thalia: Well, the list is much too long but I’ll pick three. I spent several weeks in Iraq in 2003 working with terrific journalists, producers and crews covering the conflict from a number of angles—on U.S. military patrols on the streets of Baghdad, when protests and violence first broke out in Fallujah, with Iraqi families who had so many stories to tell. On the lighter side, I covered the Olympics in Athens in 2004—two weeks of sport, culture and security issues.  And finally, every day as a news anchor, evening news and two-hour morning broadcasts brought new and intriguing challenges.

Adam: The media environment is rapidly changing. Does the way we think about telling stories need to change as well?

Thalia: There are new tricks and tools and technologies that help the process today but the fundamental thinking remains the same:  good storytelling is the key. That’s how an audience/reader is drawn in and held, no matter the visuals, the production magic, the writing (which is critical, though, don’t get me wrong). The compelling character(s) and the compelling reason for the story are what make it happen in the first place.

Adam: What should clients keep in mind when working with a PR firm and trying to gain attention?

Thalia: One of the most important things to remember is that a PR firm is not out to “sell” a client’s product, issue or service.  The goal is to press—or as ASPR rightly says, “uncover”—a client’s story: How people’s daily lives are affected or might be changed and improved by being aware of what that organization has to offer.