the Story
Adam Shapiro
Public Relations
Shaping a Powerful Narrative.


ASPR Wins PR News Award

Thank you PR News for recognizing our efforts to raise awareness and visibility of Community Health Center and its syndicated interview program “Conversations on Health Care.” We’ve been awarded an honorable mention in the #podcast category for the 2023 Nonprofit #Awards#PR https://lnkd.in/eBifm_BA

Some of the news coverage we’ve secured for this client includes the following:

CNBC: Centers for Disease Control and Prevention director Dr. Rochelle Walensky interview cited with “Conversations on Health Care.” https://lnkd.in/eHCPnYHU

CNN: Dr. Anthony Fauci, director of the National Institute on Allergy and Infectious Diseases, interview cited from “Conversations on Health Care.” https://lnkd.in/eweFm8Wr

NBC News: Video link to “Conversations on Health Care” interview: https://lnkd.in/eB5iN7Ji

ABC News: “Conversations on Health Care” interview with Dr. Fauci credited: https://lnkd.in/exJ3KBcw

The Hill: Interview sourced from “Conversations on Health Care.” https://lnkd.in/e2RbjT8x

ABC Shows Client Interview

ASPR clients make news. In late 2022, Conversations on Health Care interviewed Dr. Anthony Fauci about COVID and we secured pick-up of the interview on ABC World News Tonight.
The full interview is available at https://chcradio.com/episode/Anthony-Fauci/654
News release:

Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases and chief medical advisor to President Biden, tells “Conversations on Health Care” that we still have widespread COVID infection and that the virus’ daily death count in the United States is “still too high…we want to get it to much lower than it is right now…it’s not an acceptable level, it’s not OK.” The 21-day average for COVID death is 373, according to the Centers for Disease Control and Prevention. He says we “may be at a crossroads” as we enter the cooler months and “we are starting to see the emergence of sublineage variants of Omicron.”

Fauci, who is leaving his position at the end of the year, also agrees that policymakers are right to include other factors in addition to public health in their COVID decision-making. These factors include the impact decisions have on the economy, social well-being and education. “You have to be concerned about optimally protecting the people by public health measures like we had to do in the acute stage of the outbreak but also have to consider other aspects…impact on the economy, as well as impact on the health and well being of people outside of the realm of getting infected…I have always said we need to do whatever we can to safely keep children in school.”

Fauci reminds Americans the best protections are the COVID and flu vaccines, which are widely available right now.

Fauci says in terms of his next steps he’s strictly adhering to ethical rules and not negotiating for any position until after he leaves the government but he broadly wants to utilize his 54 years of experience at the National Institutes of Health for writing, lecturing and serving in an advisory capacity to inspire the younger generation to pursue their interests in medicine, science and public health.

The complete interview is online at www.chcradio.com and can be heard on “Conversations on Health Care” this Saturday and Sunday at 8:30 a.m. on WFED (1500 AM) in Washington, D.C., Sunday at 7:30 a.m. on WOR Radio in New York City and on YouTube, Apple podcasts, PodcastOne digital network and many other platforms.

Sharing Stories with “People”

Finding a home for stories in The New York Times, Washington Post and PBS NewsHour is an important part of public policy-focused communications. But sometimes clients benefit from media outreach that informs Americans in unique and interesting ways. Such is the case for our client Remake Learning, a network of over 1,200 educators and innovators across 10 counties in Greater Pittsburgh and West Virginia who are committed to helping public education become more collaborative, creative, equitable, inclusive, and just.

We secured coverage of one of its Moonshot Grants in People magazine. The popular print publication featured the Butler Area School District and the grant it received for Growing a Green Future.

This intra-district initiative is bringing together a rural elementary school’s agricultural curriculum and production abilities with an urban school’s community store and resource hub to create a system for growing, distributing, and selling fresh, local produce while engaging students from both schools in agriculture, entrepreneurship, and other STEAM-based learning. Community Advisory Boards also are guiding and contributing to planning and related projects at each school.

People’s positive coverage has heightened national awareness and appreciation of this innovative effort.


Silicon Valley & Early Childhood Ed

ASPR helped long-time client Council for Professional Recognition take the case for more innovation in early childhood education to the Silicon Valley. Read about why we need more research on integrating developmentally appropriate technology literacy into young children’s daily learning environment.


Opinion: Why early education needs a technology transformation

“The Hill” Quotes ASPR Client

Influential Washington outlet “The Hill” cited a recent interview with ASPR client “Conversations on Health Care”; the article was picked up by other news outlets across the U.S.:

During an interview with the radio program “Conversations on Health Care,” Centers for Disease Control and Prevention (CDC) Director Rochelle Walensky said the administration wants to provide people with the broadest possible protection.

“So the strategy now is to tailor vaccine for giving us the largest breadth of response, ideally one that would have less waning over time,” Walensky said. “I believe it is best to use a vaccine that is tailored for the variant that we have right now.”