PR’s Role in Nonprofit Success

ASPR is proud to have helped GivingTuesday tell its story. Now, GivingTuesday’s latest GivingPulse provides important insights about the intersection of storytelling and philanthropy:

“We find that trust in nonprofits and in other people remains consistently higher than for other institutions in the U.S., across all demographics and political affiliations. This provides a strong foundation for deeper community engagement. While negative news about the sector does not appear to dampen generosity, increased media coverage—whether positive or negative—is associated with higher giving rates. This suggests that visibility and awareness play a crucial role in donor behavior.

In sum, nonprofits can benefit from proactive storytelling, transparency, and leveraging media attention to build stronger connections with their communities.” https://www.givingpulse.givingtuesday.org/q42024?