Uncovering a Disney Star’s Health Struggle

ASPR is proud of its long history of media outreach in support of the National Institutes of Health’s National Library of Medicine. One of NLM’s goals is to share health information with the public through NLM MedlinePlus the magazine, a publication often found in doctors’ waiting rooms. We found the right connection to discuss Crohn’s disease with a cover story featuring Disney star Benjamin King from the show “Liv and Maddie.” The next step was finding the right news outlet that could share the story with a larger audience. The result was a health story on KABC-TV in Los Angeles; the newscast attracts nearly half-a-million viewers in the second largest TV market in the United States. http://bit.ly/1QfiasR