Exclusive Poll on Common Core

Americans Greatly Support Online Tests for Common Core While They Remain Shaky About Common Core Itself, New Exclusive Poll Finds

Lincoln Park Strategies-Social Driver Poll® Conducted as Majority of U.S. Students Begin School Year under New Standards


WASHINGTON, D.C.—Oct. 14, 2014—While some communities find education news is dominated about opposition to the new Common Core State Standards, a little known aspect of the initiative receives support from the U.S. public.


A new Lincoln Park Strategies-Social Driver Poll finds that 61 percent of Americans strongly or somewhat support “the greater use of online technology for testing students.”


Common Core is a set of clear college- and career-ready standards for kindergarten through 12th grade in English language arts/literacy and mathematics. Today, 43 states have voluntarily adopted and are working to implement them.


The two leading assessment consortiums, Smarter Balanced and PARCC, are proposing “computer adaptive technology,” much of which they hope to conduct online, although only 37 percent of the respondents know anything about this online testing. Full implementation of Common Core, including assessments, is to occur this school year, but not all computer-based exams will be operational right away, according to reports. Some states already conduct online testing of students.

The Lincoln Park Strategies-Social Driver Poll reveals support for online student testing tied to Common Core actually rates better than Common Core itself. The survey finds 42 percent of Americans strongly or somewhat support the initiative, roughly 20 percent less than back the online assessments that will be used to measure their effectiveness.

The PDK-Gallup poll, released in September, also found only 33 percent “favor” Common Core.

“The poll results are surprising because we see a situation where people are lukewarm about Common Core, yet a clear majority are completely comfortable with using technology when asked about it in connection with Common Core. My advice to Common Core supporters is to embrace the technology aspect of this effort as a gateway to helping Americans accept other parts of the initiative,” says Stefan Hankin, CEO, Lincoln Park Strategies.

“I think this survey shows that Americans really understand the 21st century belongs to the generation that adopts technology with full force. We may disagree about the need for and design of Common Core, but we understand that filling out bubble tests isn’t getting with the future,” says Anthony Shop, co-founder and chief strategy officer, Social Driver.

The poll of 1,000 Americans took place Sept. 20–Oct. 2, 2014.


Lincoln Park Strategies is a full-service public opinion research firm that provides a complete range of market research and messaging services for political, nonprofit, corporate and association clients. It has conducted research for a variety of national education clients. www.lpstrategies.com

Social Driver is a digital agency that launches websites and runs social media campaigns. Its designers, developers, and strategists believe technology isn’t changing the world — people are. Education issues are a main focus of its award-winning work. www.socialdriver.com



Adam Shapiro