With Charity for All

An important new book about the non-profit sector is reviewed in The Wall Street Journal: http://on.wsj.com/113366z

The critique reminds me of wise words I heard from a trusted source in New York City last week: “I don’t want my communications consultants to be mission-driven. That’s my job. I want them to take the best of what they’ve learned from the commercial world and apply it to our mission.”