A compelling story

The basis of good media relations is a compelling story. Sometimes those stories are easier to find than at other times. With Orthocare Innovations (www.orthocareinnovations.com), it’s new technology that will help patients with artificial legs is a natural winner. Then it’s a matter of finding the right reporter and combining the narrative with arresting images. Here’s how it all came together recently in The Wall Street Journal. In print, it appeared on the front of the B section.  http://online.wsj.com/article/SB10000872396390444318104577587141033340190.html