Undertone is on the cutting edge of connecting advocacy and political campaigns to high-quality, high-impact digital advertising. ASPR assists the Mid-Atlantic sales team in ensuring campaign consultants, managers and ad buyers know the latest about Undertone’s offerings and research.

ASPR helped create the strategy for an event at the National Press Club titled, “Will Digital Ads Kill the 30-Second TV Campaign Ad?” Panel members agreed the answer is “not immediately” but that digital can definitely enhance TV ad buys.

http://www.mediabistro.com/fishbowldc/will-digital-ads-kill-the-30-sec-tv-campaign-ad-eleanor-clift_b117442