The National Library of Medicine, the world’s largest medical library and part of the National Institutes of Health, depends on ASPR to help it share its story. This has involved the launching of its Twitter feed at nlm_news that has seen phenomenal growth and created a new way for NLM to communicate with the public.
ASPR has secured media to promote special programs such as “Native Voices,” a website and exhibit that explores Native peoples’ health knowledge and contributions. The coverage included live reports on Fox News.
Additional work has focused on raising awareness of the great accomplishments of the library’s director, Dr. Donald Lindberg as well as the profile of the library’s publication, MedlinePlus the magazine.