The National Library of Medicine, the world’s largest medical library and part of the National Institutes of Health, depends on ASPR to help it share its story. This has involved the launching of its Twitter feed that has seen phenomenal growth and created a new way for NLM to communicate with the public.
ASPR has secured media to promote special programs such as “Native Voices,” a website and exhibit that explores Native peoples’ health knowledge and contributions. The coverage included live reports on Fox News.
When the library opened its exhibit “Confronting Violence, Improving Women’s Lives,” the firm researched and developed an op-ed that was placed in the Baltimore Sun. The Public Relations Society of America-Maryland chapter named it the best op-ed/editorial of the year. Readers of Washington Monthly, thanks to ASPR, also read an overview of an NLM-hosted medical conference about the issues facing the clinical research field.
Additional work has focused on raising awareness of the great accomplishments of library director Dr. Donald Lindberg as well as the profile of the library’s publication, MedlinePlus the magazine.
The late Mary Tyler Moore spoke at a Capitol Hill news conference to highlight NLM’s magazine, which is now available for free in doctors’ offices across the country.