The ASPR team served as communications consultants to ACT, which administers The ACT, the most popular college admissions test. ASPR engaged with ACT’s Brand Marketing, and Policy, Advocacy and Government Relations groups to provide insights and support for their responsibilities. We supplemented the Washington, D.C.-based employees in serving as the eyes and ears for the nonprofit, especially as it relates to the media. We also worked to raise visibility of ACT’s research as well as college and career readiness initiatives.