ASPR, a full-service public relations firm based in the nation’s capital, has a simple philosophy: “Uncover the Story.” This means we dive deep to find what makes a client’s story unique and interesting for the target audiences and the places where they get news and information. Our team, comprised of journalists, public policy experts and communications professionals, has an intrinsic understanding of how to discover the core elements of a client in order to breakthrough skepticism and disinterest. On another level, “Uncover the Story” means we work just as hard to uncover how media outlets and influencers think about a story. We view our job like that of a U.N. translator: We must understand two different languages (the client’s world and the media world) in order to make a translation happen. Success occurs when a message is delivered and widely circulated.