How to Share a Story
Securing a news story for a client doesn’t mean the work is done. Clients must find creative, effective and, sometimes, aggressive ways to share the fact a journalist outside of their orbit thinks what they do is important. Here is a great example from ASPR client Catalogue for Philanthropy. Washingtonian magazine named its founder and CEO Barbara Harman one of its “Washingtonians of the Year.” The Catalogue told all of its stakeholders the news with an e-news blast as well as highlighting the honor on its website home page. Supporters want to celebrate your success; it’s not bragging, it’s bringing them into the process.