Persistent PR

It takes persistence, a good story and an interested reporter to achieve a media hit for a client. ASPR is fortunate that nearly a year’s worth of effort on behalf of the Catalogue for Philanthropy paid off in the form of a glowing profile of the initiative’s founder Barbara Harman in The Washington Post Sunday Magazine.

This successful outcome is a reminder to all of us who toil in media relations — reporters and editors work on their deadlines, not ours. But, ultimately, the wait is worth it when the final story can do so much good for nonprofits.